Tuesday, March 31, 2015

Customized Corporate “Thank You” Cards Can Help in Retaining Clients

Two concepts that are increasingly gaining attention from businesses were discussed by American Printer, a resource for professionals interested in business trends, technical innovations, and strategies for raising productivity and profitability. These two concepts are LTV (Life Time Value) and CRM (Customer Relationship Management). The main reason for the increased interest is that companies commonly experience a 20-50% revenue loss annually due to customer defections. Before, companies tried to remedy this by directing their efforts towards gaining more new clients, but this turned out to be just an attempt to outrun the problem instead of facing it.

Monday, March 30, 2015

Using Business Greeting Cards for Your Customer Retention Strategies

A crucial part of any business is gaining clients and retaining them. Why is client retention important? Because approximately 20% of your current customers will contribute 80% of your future revenue. Sometimes, clients may depart from your business for different reasons. The good news is that you can recover them. 1to1 Media highlighted five steps towards recovering lost clients.

Tuesday, March 10, 2015

Tips on Writing Business Thank You Cards

Writing custom business thank you cards has long been around for the immense benefits they create between companies and the people they deal with. These little notes can show your clients that you appreciate doing business with them, while at the same time encouraging to keep you in mind in future projects. It also nurtures a strong business relationship, which not only profits your company financially, but also improves your business reputation in the industry.

When to Write Them, What to Write in Them

Express your gratitude after a meeting where you outlined your proposals. Thank the client for their time, and encourage them to give you a call or send you a message if they have any additional inquiries or concerns. Aside from offering further assistance, you can gently remind them when you will do a follow-up on their transaction.

After a completed sale or service or when they have referred you to their network, thank your customers or clients for trusting you and your company. You can tell them that it’s an honor to have been picked among a sea of choices, that they have made the best of choices in a competitive industry. You can also thank them for being a joy to work with (e.g. “You have been understanding and cooperative throughout our partnership, and it has been a pleasure.”)

Don’t forget to address them by name, and sign the notes personally. You can also end the card by saying you look forward to your next meeting, or to working with them again on their upcoming projects.

Monday, March 9, 2015

Laying Down the Easter Greetings

Easter is a couple of weeks down the road, and for some people of faith, it is one of the most important holidays in the calendar. If your business is located in a community where many of your Catholic or Christian customers or clients operate, you can show solidarity in observance by crafting a nice array of business greeting cards. Easter is also related to the Jewish Passover.

Across the Christian world, Easter customs vary but the symbolism remains. The event celebrates the rebirth and resurrection of Jesus Christ from the dead. To parlay into that, you can insert biblical passages specifically referring to the mystery, or customize non-biblical messages that are nonetheless inspirational and complementary, pointing to a rebirth or renewal of commitment or business relationship.

If your business is part of a local Easter celebration, plan ahead by making a special photo card showing you and your business team, and attaching the card to gifts for select recipients. You can use any of the popular motifs associated with Easter, such as rabbits carrying a multi-tasseled basket full of eggs. You can implement design cues in pastel or vibrant graphic lines.

Sharing holiday well-wishes with your loyal customers and valued clients who value their traditions can be an effective morale-booster, one of little but memorable ways to show your appreciation and support for their long and loyal patronage. In this way, too, you continue to promote and cultivate goodwill and excellent customer relations.

Sunday, February 22, 2015

Why Sending Custom Business Thank You Cards is an Outstanding Idea

The art of letter writing has been slowly dying ever since the dawn of online communication, and while sending e-mails or texts is less time-consuming and convenient, it lacks the personal touch of a physical handwritten note. Words displayed on a computer screen can never replace beautiful thank you for your business cards, especially if they’re tailor-made to the letter sender’s preferences. If anything, the rising popularity of digital communication has made mailed cards rarer, and therefore they’ve become much more valued and cherished.

Friday, February 20, 2015

Boosting Client Relationship with Customized Business Greeting Cards

While pre-printed cards are cheaper, sending out customized business greeting cards sends the message that you value your clients enough to invest in them. It is also a good time to make your company standout by adding your logo or any graphics that reflect the culture of your company. Aside from the visual, you should also consider writing a short and unique greeting or adding in a handwritten signature. Doing this will show your clients that you don’t mind taking the time to make them feel important which they will surely appreciate.

Friday, February 13, 2015

How to Build Genuine Customer Loyalty

You’ve seen companies like Apple, Microsoft, or Sony with a large following of passionate customers; which often includes fans willing to go the extra mile to stand up for the brand they believe in. You want to know how to build a fervent customer base like that. It’s impossible to do it in a day, that’s for sure, but it can be achieved gradually with some smart practices.
Loyalty programs – These programs will help establish a loyal customer base if you know how to do it well. For instance, implementing a discount scheme via a special card-based or point-based system is sure to entice customers to come back; and even tag their friends and family along.

Saturday, January 31, 2015

The Psychology of Business Greeting Cards

Business greeting cards are great marketing tools you can employ to connect with your customers on an emotional level, and strengthen their loyalty to you. Have you ever wondered, though, how it affects the human psyche? The following can provide some answers.

It shows your business’ human side.

People exchange things because one has what the other needs. A relationship based solely on material benefits, however, is highly volatile. When you send greeting cards, you give your customers the impression that there’s a person behind the business, and not just a faceless entity who wants their money.

Saturday, January 24, 2015

Customized Corporate Thank You Cards Open the Door for Better Business

How powerful is a simple “Thank you”? More powerful than you might have thought. A recent study by University of New South Wales in Australia psychology professor Lisa Williams, and Gonzaga University assistant psychology professor Monica Bartlett showed that expressing gratitude to someone could encourage that person to help you with your needs. As the authors say in their paper’s abstract: “In line with the proposed find function of gratitude expressions, recipients of expressions of gratitude were more likely to extend the effort to continue the relationship with the novel peer by providing that peer with a means to contact them.” Simply said, by saying ‘thank you’ to someone, you are opening the door for future interaction, as the recipient becomes more open to providing you with the means for future contact, such as by giving their email addresses, phone numbers, etc.

Thursday, January 22, 2015

Personalized Business Greeting Cards: Best Way to Show that You Care

The importance of a client retention program in a business cannot be stressed enough by experts. For one, as every business owner knows, it is much easier to sell your product or service to an existing client than to a new one. Additionally, a study made by Bain and Co. showed that a 5% gain in customer retention can increase a business’ profit by as much as 75%. Customer loyalty, however, is never guaranteed, not even among the most satisfied clientele. You have to constantly work on it through a client retention program that should include constant engagement; and constant engagement means making your clients and customers feel they are always on top of your priority list. Discounts, freebies, and other perks help create this impression. Well-crafted business greeting cards, however, provide that personal touch that can make a client feel he or she is important to you.

Thursday, January 15, 2015

Why Satisfy Customers When You Can Delight Them?

Although satisfying customers is good, delighting them could be even better.  It’s fine to deliver quality goods or services on time, but imagine the impact on your relationship with the customer if you went way beyond what they expect.

A "little gift" can create big impressions
It doesn’t have to be extravagant.  Whether it’s a freebie or a discount on their next purchase, giving a small token of appreciation is an invitation to customers to get to know you better--one they’d readily accept.  Just make sure the gift is both desirable and entertaining.

Gift the unexpected
Sweet treats in the lobby, branded pen sets, keychains, etc. – your customers have likely seen them all.  Try giving away something original like small novelty toys, humorous magnets, or custom business thank you cards.  They’ll appreciate the personalization and feel valued as frequent customers.

Listen to what they have to say
When customers have something on their mind, lend them an ear because it could be something beneficial to your delivery of products or services.  Make sure to acknowledge something they pointed out, and ask them for more information, if needed.  This will tell them you took time to learn about what they value.

Prioritize them
Thanking a customer for their loyalty is only the tip of the iceberg.  Remind them about upcoming product releases and other products or services that you believe they will enjoy.  Don’t just advise them of an upcoming sale … grant them early access.

For more information you can visit www.ClientRetentionInc.com or call us directly at 916-771-5600.

Thursday, January 8, 2015

Secrets to a Successful Business

The secret to a successful business is a harmonious relationship between the business and its customers. If a business starts losing clients, it’s only a matter of time before it goes out of business. Every business owner should invest in methods that will protect and strengthen business-customer relationships. Here are tips on how businesses can do that: