Thursday, January 15, 2015

Why Satisfy Customers When You Can Delight Them?

Although satisfying customers is good, delighting them could be even better.  It’s fine to deliver quality goods or services on time, but imagine the impact on your relationship with the customer if you went way beyond what they expect.

A "little gift" can create big impressions
It doesn’t have to be extravagant.  Whether it’s a freebie or a discount on their next purchase, giving a small token of appreciation is an invitation to customers to get to know you better--one they’d readily accept.  Just make sure the gift is both desirable and entertaining.

Gift the unexpected
Sweet treats in the lobby, branded pen sets, keychains, etc. – your customers have likely seen them all.  Try giving away something original like small novelty toys, humorous magnets, or custom business thank you cards.  They’ll appreciate the personalization and feel valued as frequent customers.

Listen to what they have to say
When customers have something on their mind, lend them an ear because it could be something beneficial to your delivery of products or services.  Make sure to acknowledge something they pointed out, and ask them for more information, if needed.  This will tell them you took time to learn about what they value.

Prioritize them
Thanking a customer for their loyalty is only the tip of the iceberg.  Remind them about upcoming product releases and other products or services that you believe they will enjoy.  Don’t just advise them of an upcoming sale … grant them early access.

For more information you can visit or call us directly at 916-771-5600.

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