Business greeting cards are great marketing tools you can employ to connect with your customers on an emotional level, and strengthen their loyalty to you. Have you ever wondered, though, how it affects the human psyche? The following can provide some answers.
It shows your business’ human side.
People exchange things because one has what the other needs. A relationship based solely on material benefits, however, is highly volatile. When you send greeting cards, you give your customers the impression that there’s a person behind the business, and not just a faceless entity who wants their money.