Friday, December 19, 2014
Vendors are just important as customers. After all, where would a full-service moving company be without its provider of high-quality packing supplies or a pet salon without its source for pet grooming products? As such, sending custom business thank you cards is a great way for business owners to show their appreciation to their suppliers. Of course, to enhance the lovely gesture further, business owners should prepare a well-thought-out thank you note.
Wednesday, December 17, 2014
While this move is essentially a form of marketing, business owners should keep in mind that their intended recipients should feel special upon receipt of the card. Throwing in even a subtle sales pitch in there is defeating the purpose, so at all costs, they should leave the sales pitch at the door. Something to help customers feel special is for entrepreneurs to add a personal touch to their cards. Here are critical pointers for personalized business greeting cards for customers: Keep it professional A card displaying a photo of employees in full-on Christmas garb (like those famous sweaters in Bridget Jones’ Diary) may seem like a cute idea, but business owners should still keep things professional. After all, they do have a brand and image to protect. As such, it’s recommended they keep things business-like and choose a card depicting a photo of traditional and beloved Christmas scenes like a snowman or a cabin covered in snow.
Monday, December 15, 2014
It takes more than a unique product or service to win a customer’s loyalty. There are a good number of buyers who aren’t just looking for a great brand, but for a great brand experience. The way to achieve this is for the brand to come alive and give back to the customer.
Employees as brand ambassadors
For service-oriented businesses, the impact of employees on customers cannot be overstated. The quality of customer engagement can spell the difference between buyers visiting the store because they need to and buyers visiting because they want to. Basically patrons will go where they feel comfortable and where they respect and enjoy the people who work there. In line with this, providing customer service training for employees may prove to be a worthy investment in the long run.
Friday, December 12, 2014
The Christmas season is a time for merrymaking, family time, and reflection. For business owners, it’s also an opportunity to do all the above and still make a good profit with their products or services. One way to tell customers or even your fellow business operators that you’re thinking of them this season is to send them special Christmas business greeting cards, but there are some ways to make it work even if the big holiday is just a few days down the road.