It takes more than a unique product or service to win a customer’s loyalty. There are a good number of buyers who aren’t just looking for a great brand, but for a great brand experience. The way to achieve this is for the brand to come alive and give back to the customer.
Employees as brand ambassadors
For service-oriented businesses, the impact of employees on customers cannot be overstated. The quality of customer engagement can spell the difference between buyers visiting the store because they need to and buyers visiting because they want to. Basically patrons will go where they feel comfortable and where they respect and enjoy the people who work there. In line with this, providing customer service training for employees may prove to be a worthy investment in the long run.
Customers need to be so positively overwhelmed by the brand experience that they can’t wait to shop or dine again. Showing patrons how much you appreciate their business is a sure-fire way to gain repeat patronage. Businesses like Client Retention specialize in custom business thank you cards which do just that because a simple expression of gratitude can go a long way.
Perks and incentives
Shoppers today respond favorably to points, miles, and rewards that accompany their purchase. Majority of customers surveyed participate in loyalty programs and have expressed willingness to work toward redeeming them. This kind of response is proof positive that no one loses by giving back.