It takes more than a
unique product or service to win a customer’s loyalty. There are a good number
of buyers who aren’t just looking for a great brand, but for a great brand
experience. The way to achieve this is for the brand to come alive and give back
to the customer.
Employees as brand ambassadors
For service-oriented
businesses, the impact of employees on customers cannot be overstated. The
quality of customer engagement can spell the difference between buyers visiting
the store because they need to and buyers visiting because they want
to. Basically patrons will go where they feel comfortable and where they
respect and enjoy the people who work there. In line with this, providing
customer service training for employees may prove to be a worthy investment in
the long run.
Customer appreciation
Customers need to be
so positively overwhelmed by the brand experience that they can’t wait to shop
or dine again. Showing patrons how much you appreciate their business is a
sure-fire way to gain repeat patronage. Businesses like Client
Retention specialize in custom business thank you
cards which do just that because a simple expression of gratitude can go a long
way.
Perks and incentives
Shoppers today respond
favorably to points, miles, and rewards that accompany their purchase. Majority
of customers surveyed participate in loyalty programs and have expressed
willingness to work toward redeeming them. This kind of response is proof
positive that no one loses by giving back.
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