How to Build Genuine Customer Loyalty

You’ve seen companies like Apple, Microsoft, or Sony with a large following of passionate customers; which often includes fans willing to go the extra mile to stand up for the brand they believe in. You want to know how to build a fervent customer base like that. It’s impossible to do it in a day, that’s for sure, but it can be achieved gradually with some smart practices.

Loyalty programs – These programs will help establish a loyal customer base if you know how to do it well. For instance, implementing a discount scheme via a special card-based or point-based system is sure to entice customers to come back; and even tag their friends and family along.

Why Satisfy Customers When You Can Delight Them?

Although satisfying customers is good, delighting them could be even better.  It’s fine to deliver quality goods or services on time, but imagine the impact on your relationship with the customer if you went way beyond what they expect.

A "little gift" can create big impressions

It doesn’t have to be extravagant.  Whether it’s a freebie or a discount on their next purchase, giving a small token of appreciation is an invitation to customers to get to know you better--one they’d readily accept.  Just make sure the gift is both desirable and entertaining.

Gift the unexpected

Sweet treats in the lobby, branded pen sets, keychains, etc. – your customers have likely seen them all.  Try giving away something original like small novelty toys, humorous magnets, or custom business thank you cards.  They’ll appreciate the personalization and feel valued as frequent customers.

Listen to what they have to say

When customers have something on their mind, lend them an ear because it could be something beneficial to your delivery of products or services.  Make sure to acknowledge something they pointed out, and ask them for more information, if needed.  This will tell them you took time to learn about what they value.

Prioritize them

Thanking a customer for their loyalty is only the tip of the iceberg.  Remind them about upcoming product releases and other products or services that you believe they will enjoy.  Don’t just advise them of an upcoming sale … grant them early access.

For more information you can visit www.ClientRetentionInc.com or call us directly at 916-771-5600.

Why Generic Business Thank You Cards Are a Big No

When it comes to the value of client retention, the numbers never lie.

For instance, studies have found that a 5% customer retention rate can spell a 75% rise in profitability for a business. Additionally, 20% of your present customers will make up about 80% of your future revenue. Lastly, marketing towards new customers costs five times more than keeping existing ones.