Getting an unsigned greeting
card may not be a big deal for you, but it is for people such as Sir
David Tang. The 60-year-old fashion tycoon, knight, and close friend
of the Prince of Wales made the headlines in 2013 with singer and
fellow knight Elton John over a Christmas card the latter failed to
sign personally. Tang went so far as to consider John among "the
common few."
Whether or not his reaction
is justifiable, it just goes to show that many people value the
thought and effort that goes into the making of a greeting card. You
can have a printing company produce hundreds or thousands of copies
of the same thing, but a personal signature can make a world of
difference. The mere fact that you took the time to compose a brief
but heartfelt message then signed the card personally will certainly
not be lost on any perceptive recipient.
This, then, is the main
value and connection that an authentic greeting card brings as
opposed to cookie-cutter, generic electronic cards. Adding a brief,
handwritten note aside from the default one greatly adds to the
authentic, personal feel of whatever greeting you wish to convey to a
colleague, a client, or a customer.
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