You’ve
seen companies like Apple, Microsoft, or Sony with a large following
of passionate
customers;
which often includes fans willing to go the extra mile to stand up
for the brand they believe in. You want to know how to build a
fervent customer base like that. It’s impossible to do it in a day,
that’s for sure, but it can be achieved gradually with some smart
practices.
Loyalty
programs – These
programs will help establish a loyal customer base if you know how to
do it well. For instance, implementing a discount scheme via a
special card-based or point-based system is sure to entice customers
to come back; and even tag their friends and family along.
Authentic
voice – Take
for instance Amazon.com’s Jeff Bezos. He’s known for writing
heartfelt personal letters on the site’s front page, intended to
foster valuable relationships with the company’s scores of
customers around the world. In other words, your company should be
able to communicate with your customers in the most personal way
possible, such as through customized thank you cards. If Amazon can
do it, smaller businesses certainly have no excuse not to.
Top-notch
customer service –
Its bare simplicity just works. Customers approach businesses
expecting to have an easy time in getting what they want, and they
should not be disappointed. Train your employees to serve customers
well and you’ll secure yourself a steady stream of loyal patrons.
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