Although satisfying
customers is good, delighting them could be even better. It’s fine to deliver quality goods or
services on time, but imagine the impact on your relationship with the customer
if you went way beyond what they expect.
A "little gift" can create big
impressions
It doesn’t have to be
extravagant. Whether it’s a freebie or a
discount on their next purchase, giving a small token of appreciation is an
invitation to customers to get to know you better--one they’d readily
accept. Just make sure the gift is both
desirable and entertaining.
Gift the unexpected
Sweet treats in the
lobby, branded pen sets, keychains, etc. – your customers have likely seen them
all. Try giving away something original
like small novelty toys, humorous magnets, or custom business thank you cards. They’ll appreciate the personalization and
feel valued as frequent customers.
Listen to what they have to say
When customers have
something on their mind, lend them an ear because it could be something
beneficial to your delivery of products or services. Make sure to acknowledge something they
pointed out, and ask them for more information, if needed. This will tell them you took time to learn
about what they value.
Prioritize them
Thanking a customer
for their loyalty is only the tip of the iceberg. Remind them about upcoming product releases
and other products or services that you believe they will enjoy. Don’t just advise them of an upcoming sale …
grant them early access.